13F HOLDINGS REPORT

Sterling Financial Planning, Inc.

Quarter ended Q3 2024 · Filed October 31, 2024 · Accession 0001085146-24-005252

Total Value

$271.2M

Positions

108

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (108)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	ISHARES TR	464287705	136,739	$16.9M	6.23%
2	ISHARES GOLD TR	IAU	329,906	$16.4M	6.05%
3	ISHARES TR	464287887	113,280	$15.8M	5.83%
4	ISHARES TR	464287606	164,099	$15.1M	5.56%
5	ISHARES TR	464287309	155,573	$14.9M	5.49%
6	DIMENSIONAL ETF TRUST	25434V807	289,058	$11.0M	4.06%
7	SCHWAB STRATEGIC TR	808524771	135,810	$9.7M	3.59%
8	VANGUARD WHITEHALL FDS	921946406	69,394	$8.9M	3.28%
9	ISHARES TR	464287879	81,962	$8.8M	3.25%
10	VANGUARD BD INDEX FDS	921937819	95,277	$7.5M	2.75%
11	DIMENSIONAL ETF TRUST	25434V781	248,411	$7.2M	2.66%
12	ISHARES TR	464287200	12,435	$7.2M	2.64%
13	INNOVATOR ETFS TRUST	INHD	222,056	$6.3M	2.32%
14	DIMENSIONAL ETF TRUST	25434V815	195,126	$6.0M	2.22%
15	DIMENSIONAL ETF TRUST	25434V658	165,911	$4.8M	1.77%
16	ISHARES TR	464287408	24,012	$4.7M	1.75%
17	ISHARES TR	464288885	41,751	$4.5M	1.66%
18	ISHARES TR	464287507	72,089	$4.5M	1.66%
19	DIMENSIONAL ETF TRUST	25434V740	152,253	$4.3M	1.60%
20	DIMENSIONAL ETF TRUST	25434V856	101,303	$4.3M	1.58%
21	SPDR GOLD TR	GLD	15,148	$3.7M	1.36%
22	ISHARES TR	46429B267	156,601	$3.7M	1.35%
23	APPLE INC	AAPL	15,067	$3.5M	1.29%
24	VANGUARD BD INDEX FDS	921937827	43,911	$3.5M	1.27%
25	INVESCO QQQ TR	IVZ	6,781	$3.3M	1.22%
26	VANGUARD INDEX FDS	922908512	19,650	$3.3M	1.21%
27	VANGUARD INDEX FDS	922908553	31,671	$3.1M	1.14%
28	ISHARES TR	464288448	94,282	$2.9M	1.05%
29	VANGUARD MUN BD FDS	922907746	50,963	$2.6M	0.96%
30	SCHWAB STRATEGIC TR	808524748	67,531	$2.6M	0.95%
31	VANGUARD INDEX FDS	922908611	12,208	$2.5M	0.90%
32	VANGUARD INDEX FDS	922908538	9,225	$2.2M	0.83%
33	VANGUARD INDEX FDS	922908595	8,228	$2.2M	0.81%
34	WISDOMTREE TR	WT	39,862	$2.1M	0.79%
35	VANGUARD SCOTTSDALE FDS	92206C409	26,905	$2.1M	0.79%
36	VANGUARD WELLINGTON FD	921935870	20,785	$2.1M	0.78%
37	ISHARES TR	464288414	17,423	$1.9M	0.70%
38	VANGUARD MALVERN FDS	922020805	37,603	$1.9M	0.68%
39	VANGUARD CHARLOTTE FDS	92203J407	34,573	$1.7M	0.64%
40	VANGUARD TAX-MANAGED FDS	921943858	32,166	$1.7M	0.63%
41	ISHARES TR	464287176	14,655	$1.6M	0.60%
42	SPDR S&P 500 ETF TR	SPY	2,712	$1.6M	0.57%
43	INVESCO EXCHANGE TRADED FD T	IVZ	36,640	$1.5M	0.55%
44	MICROSOFT CORP	MSFT	3,418	$1.5M	0.54%
45	JOHNSON & JOHNSON	JNJ	9,071	$1.5M	0.54%
46	ISHARES TR	464288273	21,051	$1.4M	0.53%
47	ISHARES TR	464287804	11,700	$1.4M	0.50%
48	SELECTIVE INS GROUP INC	816300107	12,618	$1.2M	0.43%
49	COSTCO WHSL CORP NEW	22160K105	1,214	$1.1M	0.40%
50	DIMENSIONAL ETF TRUST	25434V823	41,119	$1.1M	0.39%
51	BERKSHIRE HATHAWAY INC DEL	BRK-A	2,186	$1.0M	0.37%
52	EXXON MOBIL CORP	XOM	8,222	$963,825	0.36%
53	META PLATFORMS INC	META	1,577	$903,021	0.33%
54	BECTON DICKINSON & CO	BDX	3,264	$786,843	0.29%
55	PROVIDENT FINL SVCS INC	74386T105	42,034	$780,151	0.29%
56	VANGUARD INDEX FDS	922908736	2,007	$770,732	0.28%
57	ELI LILLY & CO	LLY	805	$713,299	0.26%
58	INNOVATOR ETFS TRUST	INHD	16,661	$688,433	0.25%
59	DIMENSIONAL ETF TRUST	25434V666	20,672	$636,904	0.23%
60	3M CO	MMM	4,612	$630,523	0.23%
61	RTX CORPORATION	RTX	5,157	$624,822	0.23%
62	VANGUARD SPECIALIZED FUNDS	921908844	3,127	$619,362	0.23%
63	REALTY INCOME CORP	O	9,480	$601,225	0.22%
64	INVESCO EXCHANGE TRADED FD T	IVZ	14,371	$597,135	0.22%
65	MCDONALDS CORP	MCD	1,951	$594,052	0.22%
66	PROCTER AND GAMBLE CO	742718109	3,376	$584,723	0.22%
67	AMAZON COM INC	AMZN	3,091	$575,946	0.21%
68	DIMENSIONAL ETF TRUST	25434V401	9,173	$570,561	0.21%
69	INVESCO EXCHANGE TRADED FD T	IVZ	3,165	$567,037	0.21%
70	VANGUARD BD INDEX FDS	921937835	7,084	$532,079	0.20%
71	SCHWAB STRATEGIC TR	808524706	18,041	$526,442	0.19%
72	HOME DEPOT INC	HD	1,290	$522,744	0.19%
73	SPDR SER TR	78464A839	6,534	$519,217	0.19%
74	VANGUARD INDEX FDS	922908629	1,874	$494,358	0.18%
75	INTERNATIONAL BUSINESS MACHS	INTR	2,166	$478,965	0.18%
76	PEPSICO INC	PEP	2,685	$456,575	0.17%
77	ALPHABET INC	GOOG	2,719	$450,946	0.17%
78	DEERE & CO	DE	1,055	$440,283	0.16%
79	ABBVIE INC	ABBV	2,102	$415,103	0.15%
80	JPMORGAN CHASE & CO.	VYLD	1,956	$412,442	0.15%
81	ISHARES TR	464288281	4,357	$407,774	0.15%
82	CARRIER GLOBAL CORPORATION	CARR	5,000	$402,450	0.15%
83	DIMENSIONAL ETF TRUST	25434V773	13,080	$350,950	0.13%
84	GENERAL DYNAMICS CORP	GD	1,097	$331,620	0.12%
85	CATERPILLAR INC	CAT	841	$328,932	0.12%
86	LOWES COS INC	548661107	1,174	$317,978	0.12%
87	ALPHABET INC	GOOG	1,891	$316,156	0.12%
88	UNITED PARCEL SERVICE INC	UPS	2,203	$300,420	0.11%
89	VANGUARD INTL EQUITY INDEX F	922042858	6,159	$294,704	0.11%
90	ISHARES TR	464288810	4,948	$293,021	0.11%
91	INNOVATOR ETFS TRUST	INHD	8,357	$292,746	0.11%
92	GUINNESS ATKINSON FDS	402031835	9,376	$282,640	0.10%
93	ISHARES TR	46432F339	1,532	$274,686	0.10%
94	ISHARES TR	464287168	2,017	$272,394	0.10%
95	VISA INC	V	968	$266,152	0.10%
96	OTIS WORLDWIDE CORP	OTIS	2,500	$259,850	0.10%
97	INNOVATOR ETFS TRUST	INHD	7,745	$258,478	0.10%
98	INVESCO EXCH TRADED FD TR II	IVZ	7,727	$245,396	0.09%
99	SPDR SER TR	78468R663	2,666	$244,765	0.09%
100	MERCK & CO INC	MRK	2,104	$238,930	0.09%
101	CHEVRON CORP NEW	CVX	1,604	$236,178	0.09%
102	EVERSOURCE ENERGY	ES	3,452	$234,909	0.09%
103	CALAMOS ETF TR	12811T803	9,447	$233,494	0.09%
104	SPDR SER TR	78464A821	2,626	$230,377	0.08%
105	VANGUARD SCOTTSDALE FDS	92206C714	2,710	$225,797	0.08%
106	VERIZON COMMUNICATIONS INC	VZ	4,964	$222,940	0.08%
107	SCHWAB STRATEGIC TR	808524102	3,183	$211,764	0.08%
108	BLACKROCK ENHANCED EQUITY DI	BLK	13,831	$119,638	0.04%