13F HOLDINGS REPORT

Sterling Financial Planning, Inc.

Quarter ended Q2 2024 · Filed July 30, 2024 · Accession 0001085146-24-003349

Total Value

$246.5M

Positions

106

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (106)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	ISHARES TR	464287705	131,801	$15.0M	6.07%
2	ISHARES TR	464287309	157,541	$14.6M	5.92%
3	ISHARES GOLD TR	IAU	329,362	$14.5M	5.87%
4	ISHARES TR	464287887	109,915	$14.1M	5.73%
5	ISHARES TR	464287606	159,757	$14.1M	5.71%
6	DIMENSIONAL ETF TRUST	25434V807	258,298	$9.3M	3.77%
7	SCHWAB STRATEGIC TR	808524771	136,117	$9.1M	3.70%
8	VANGUARD WHITEHALL FDS	921946406	68,404	$8.1M	3.29%
9	ISHARES TR	464287879	83,213	$8.1M	3.28%
10	ISHARES TR	464287200	12,507	$6.8M	2.78%
11	VANGUARD BD INDEX FDS	921937819	90,593	$6.8M	2.75%
12	DIMENSIONAL ETF TRUST	25434V781	220,684	$5.9M	2.41%
13	INNOVATOR ETFS TRUST	INHD	208,997	$5.8M	2.35%
14	DIMENSIONAL ETF TRUST	25434V815	171,767	$4.9M	2.01%
15	ISHARES TR	464287408	24,139	$4.4M	1.78%
16	ISHARES TR	464287507	73,275	$4.3M	1.74%
17	ISHARES TR	464288885	40,359	$4.1M	1.68%
18	DIMENSIONAL ETF TRUST	25434V658	151,277	$3.8M	1.53%
19	DIMENSIONAL ETF TRUST	25434V740	133,783	$3.7M	1.49%
20	DIMENSIONAL ETF TRUST	25434V856	86,678	$3.5M	1.44%
21	ISHARES TR	46429B267	148,546	$3.4M	1.36%
22	SPDR GOLD TR	GLD	15,420	$3.3M	1.35%
23	INVESCO QQQ TR	IVZ	6,843	$3.3M	1.33%
24	APPLE INC	AAPL	15,304	$3.2M	1.31%
25	VANGUARD BD INDEX FDS	921937827	41,444	$3.2M	1.29%
26	VANGUARD INDEX FDS	922908512	19,619	$3.0M	1.20%
27	ISHARES TR	464288448	102,184	$2.8M	1.15%
28	VANGUARD INDEX FDS	922908553	31,847	$2.7M	1.08%
29	SCHWAB STRATEGIC TR	808524748	69,319	$2.4M	0.98%
30	VANGUARD MUN BD FDS	922907746	48,071	$2.4M	0.98%
31	VANGUARD INDEX FDS	922908611	12,327	$2.2M	0.91%
32	VANGUARD INDEX FDS	922908538	9,309	$2.1M	0.87%
33	VANGUARD INDEX FDS	922908595	8,303	$2.1M	0.84%
34	WISDOMTREE TR	WT	39,123	$2.0M	0.82%
35	VANGUARD WELLINGTON FD	921935870	19,070	$1.9M	0.77%
36	ISHARES TR	464288414	17,618	$1.9M	0.76%
37	VANGUARD SCOTTSDALE FDS	92206C409	24,271	$1.9M	0.76%
38	VANGUARD MALVERN FDS	922020805	35,149	$1.7M	0.69%
39	VANGUARD TAX-MANAGED FDS	921943858	33,960	$1.7M	0.68%
40	ISHARES TR	464287176	14,688	$1.6M	0.64%
41	MICROSOFT CORP	MSFT	3,312	$1.5M	0.60%
42	SPDR S&P 500 ETF TR	SPY	2,720	$1.5M	0.60%
43	VANGUARD CHARLOTTE FDS	92203J407	30,303	$1.5M	0.60%
44	INVESCO EXCHANGE TRADED FD T	IVZ	36,643	$1.4M	0.56%
45	JOHNSON & JOHNSON	JNJ	9,223	$1.3M	0.55%
46	ISHARES TR	464288273	21,277	$1.3M	0.53%
47	ISHARES TR	464287804	12,072	$1.3M	0.52%
48	SELECTIVE INS GROUP INC	816300107	12,618	$1.2M	0.48%
49	COSTCO WHSL CORP NEW	22160K105	1,214	$1.0M	0.42%
50	EXXON MOBIL CORP	XOM	8,675	$998,659	0.41%
51	BERKSHIRE HATHAWAY INC DEL	BRK-A	2,296	$934,013	0.38%
52	DIMENSIONAL ETF TRUST	25434V823	42,032	$928,908	0.38%
53	BECTON DICKINSON & CO	BDX	3,947	$922,526	0.37%
54	META PLATFORMS INC	META	1,557	$785,250	0.32%
55	ELI LILLY & CO	LLY	844	$764,234	0.31%
56	VANGUARD INDEX FDS	922908736	1,987	$743,331	0.30%
57	INNOVATOR ETFS TRUST	INHD	16,661	$670,272	0.27%
58	PROVIDENT FINL SVCS INC	74386T105	42,036	$603,217	0.24%
59	VANGUARD SPECIALIZED FUNDS	921908844	3,245	$592,298	0.24%
60	AMAZON COM INC	AMZN	3,028	$585,161	0.24%
61	PROCTER AND GAMBLE CO	742718109	3,522	$580,848	0.24%
62	INVESCO EXCHANGE TRADED FD T	IVZ	14,659	$559,109	0.23%
63	INVESCO EXCHANGE TRADED FD T	IVZ	3,216	$528,261	0.21%
64	RTX CORPORATION	RTX	5,157	$517,711	0.21%
65	VANGUARD BD INDEX FDS	921937835	7,084	$510,402	0.21%
66	SCHWAB STRATEGIC TR	808524706	19,159	$508,855	0.21%
67	REALTY INCOME CORP	O	9,480	$500,737	0.20%
68	MCDONALDS CORP	MCD	1,951	$497,150	0.20%
69	DIMENSIONAL ETF TRUST	25434V401	8,420	$495,517	0.20%
70	ALPHABET INC	GOOG	2,719	$495,266	0.20%
71	SPDR SER TR	78464A839	6,524	$475,838	0.19%
72	3M CO	MMM	4,649	$475,101	0.19%
73	HOME DEPOT INC	HD	1,372	$472,280	0.19%
74	PEPSICO INC	PEP	2,826	$466,069	0.19%
75	VANGUARD INDEX FDS	922908629	1,904	$461,052	0.19%
76	JPMORGAN CHASE & CO.	VYLD	1,956	$395,621	0.16%
77	DEERE & CO	DE	1,055	$394,180	0.16%
78	ISHARES TR	464288281	4,347	$384,613	0.16%
79	INTERNATIONAL BUSINESS MACHS	INTR	2,200	$380,573	0.15%
80	ABBVIE INC	ABBV	2,102	$360,535	0.15%
81	UNITED PARCEL SERVICE INC	UPS	2,599	$355,737	0.14%
82	ALPHABET INC	GOOG	1,891	$346,847	0.14%
83	DIMENSIONAL ETF TRUST	25434V773	13,116	$323,038	0.13%
84	GENERAL DYNAMICS CORP	GD	1,093	$317,141	0.13%
85	CARRIER GLOBAL CORPORATION	CARR	5,000	$315,400	0.13%
86	DIMENSIONAL ETF TRUST	25434V666	10,120	$292,569	0.12%
87	INNOVATOR ETFS TRUST	INHD	8,446	$284,208	0.12%
88	CATERPILLAR INC	CAT	841	$280,137	0.11%
89	ISHARES TR	464288810	4,945	$277,122	0.11%
90	VISA INC	V	1,027	$269,557	0.11%
91	VANGUARD INTL EQUITY INDEX F	922042858	6,148	$269,040	0.11%
92	ISHARES TR	46432F339	1,545	$263,898	0.11%
93	ISHARES TR	464287168	2,165	$261,884	0.11%
94	MERCK & CO INC	MRK	2,104	$260,475	0.11%
95	GUINNESS ATKINSON FDS	402031835	9,376	$260,458	0.11%
96	LOWES COS INC	548661107	1,174	$258,820	0.11%
97	INNOVATOR ETFS TRUST	INHD	8,008	$258,520	0.10%
98	CHEVRON CORP NEW	CVX	1,604	$250,852	0.10%
99	SPDR SER TR	78468R663	2,732	$250,743	0.10%
100	OTIS WORLDWIDE CORP	OTIS	2,500	$240,650	0.10%
101	SPDR SER TR	78464A821	2,815	$236,642	0.10%
102	LAM RESEARCH CORP	LRCX	222	$236,397	0.10%
103	INVESCO EXCH TRADED FD TR II	IVZ	7,727	$235,043	0.10%
104	VANGUARD SCOTTSDALE FDS	92206C714	2,682	$205,352	0.08%
105	VERIZON COMMUNICATIONS INC	VZ	4,964	$204,722	0.08%
106	BLACKROCK ENHANCED EQUITY DI	BLK	13,831	$112,999	0.05%