13F HOLDINGS REPORT

N.E.W. Advisory Services LLC

Quarter ended Q4 2023 · Filed November 6, 2023 · Accession 0001085146-23-004084

Total Value

$703.2M

Positions

151

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (151)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	VANGUARD INDEX FDS	922908769	351,117	$74.6M	10.61%
2	SPDR SER TR	78464A854	1,476,434	$74.2M	10.55%
3	SPDR SER TR	78464A649	2,234,503	$54.4M	7.73%
4	VANGUARD ADMIRAL FDS INC	921932778	567,939	$43.8M	6.22%
5	ISHARES TR	46435G672	896,064	$43.7M	6.22%
6	J P MORGAN EXCHANGE TRADED F	46641Q837	698,594	$35.1M	4.99%
7	SPDR INDEX SHS FDS	78463X889	930,591	$28.9M	4.10%
8	SPDR SER TR	78464A805	400,338	$21.0M	2.99%
9	DIMENSIONAL ETF TRUST	25434V708	622,928	$16.3M	2.32%
10	SPDR INDEX SHS FDS	78463X509	474,693	$15.9M	2.27%
11	SPDR SER TR	78464A508	383,160	$15.8M	2.25%
12	BERKSHIRE HATHAWAY INC DEL	BRK-A	39,757	$13.9M	1.98%
13	DIMENSIONAL ETF TRUST	25434V807	423,284	$13.8M	1.96%
14	PROCTER AND GAMBLE CO	742718109	94,424	$13.8M	1.96%
15	SPDR INDEX SHS FDS	78463X871	437,746	$12.8M	1.81%
16	VANGUARD BD INDEX FDS	921937835	167,172	$11.7M	1.66%
17	APPLE INC	AAPL	65,745	$11.3M	1.60%
18	VANGUARD INTL EQUITY INDEX F	922042718	100,366	$10.7M	1.52%
19	SPDR INDEX SHS FDS	78463X756	171,037	$9.1M	1.30%
20	VANGUARD INDEX FDS	922908652	55,011	$7.9M	1.12%
21	VANGUARD INDEX FDS	922908736	28,037	$7.6M	1.09%
22	SPDR SER TR	78464A300	99,037	$7.2M	1.02%
23	ISHARES TR	464288877	145,238	$7.1M	1.01%
24	SPDR SER TR	78464A409	104,327	$6.2M	0.88%
25	DIMENSIONAL ETF TRUST	25434V880	252,263	$5.7M	0.81%
26	NICOLET BANKSHARES INC	NIC	76,813	$5.4M	0.76%
27	VANGUARD INDEX FDS	922908637	24,409	$4.8M	0.68%
28	VANGUARD INTL EQUITY INDEX F	922042858	113,200	$4.4M	0.63%
29	VANGUARD INDEX FDS	922908363	11,053	$4.3M	0.62%
30	VANGUARD INDEX FDS	922908744	29,908	$4.1M	0.59%
31	VANGUARD STAR FDS	921909768	77,026	$4.1M	0.59%
32	DNP SELECT INCOME FD INC	23325P104	423,309	$4.0M	0.57%
33	FIRST TR VALUE LINE DIVID IN	33734H106	93,577	$3.5M	0.50%
34	VANGUARD WORLD FDS	92204A702	8,327	$3.5M	0.49%
35	SPDR SER TR	78464A474	113,806	$3.3M	0.47%
36	FIRST TR EXCHANGE-TRADED FD	33733E104	42,144	$3.1M	0.44%
37	FIRST TR EXCHNG TRADED FD VI	33740F888	128,727	$3.1M	0.44%
38	AMAZON COM INC	AMZN	23,881	$3.0M	0.43%
39	VANGUARD WORLD FDS	92204A108	11,207	$3.0M	0.43%
40	SPDR SER TR	78464A151	108,623	$2.9M	0.42%
41	WEC ENERGY GROUP INC	WEC	35,954	$2.9M	0.41%
42	J P MORGAN EXCHANGE TRADED F	46641Q845	73,032	$2.9M	0.41%
43	INTERNATIONAL BUSINESS MACHS	INTR	18,665	$2.6M	0.37%
44	FIRST TR EXCHANGE-TRADED FD	33738R506	54,824	$2.5M	0.36%
45	FIRST TR EXCHNG TRADED FD VI	33740F755	100,287	$2.5M	0.35%
46	AB ACTIVE ETFS INC	00039J103	48,398	$2.4M	0.35%
47	MICROSOFT CORP	MSFT	7,295	$2.3M	0.33%
48	VANGUARD INDEX FDS	922908751	10,878	$2.1M	0.29%
49	FIRST TR EXCHNG TRADED FD VI	33740U703	96,435	$2.0M	0.29%
50	J P MORGAN EXCHANGE TRADED F	46641Q332	36,761	$2.0M	0.28%
51	ISHARES TR	464287150	19,884	$1.9M	0.27%
52	INVESCO QQQ TR	IVZ	5,159	$1.8M	0.26%
53	VANGUARD INDEX FDS	922908629	8,871	$1.8M	0.26%
54	VANGUARD TAX-MANAGED FDS	921943858	35,869	$1.6M	0.22%
55	TESLA INC	TSLA	5,929	$1.5M	0.21%
56	MCDONALDS CORP	MCD	5,475	$1.4M	0.21%
57	JPMORGAN CHASE & CO	VYLD	9,912	$1.4M	0.20%
58	VANGUARD WORLD FD	921910816	6,287	$1.4M	0.20%
59	VANGUARD WORLD FDS	92204A504	5,581	$1.3M	0.19%
60	JOHNSON & JOHNSON	JNJ	8,221	$1.3M	0.18%
61	FIRST TR MORNINGSTAR DIVID L	336917109	38,237	$1.3M	0.18%
62	VANGUARD WORLD FDS	92204A207	6,811	$1.2M	0.18%
63	J P MORGAN EXCHANGE TRADED F	46641Q886	14,508	$1.2M	0.17%
64	VANGUARD WHITEHALL FDS	921946406	11,427	$1.2M	0.17%
65	NVIDIA CORPORATION	NVDA	2,704	$1.2M	0.17%
66	WELLS FARGO CO NEW	949746101	27,940	$1.1M	0.16%
67	VANGUARD SCOTTSDALE FDS	92206C409	15,039	$1.1M	0.16%
68	WALMART INC	WMT	6,248	$999,126	0.14%
69	GILEAD SCIENCES INC	GILD	13,120	$983,232	0.14%
70	VANGUARD SCOTTSDALE FDS	92206C102	15,905	$916,145	0.13%
71	PROSHARES TR	74348A467	10,238	$906,609	0.13%
72	SPDR S&P 500 ETF TR	SPY	1,971	$842,760	0.12%
73	OSHKOSH CORP	OSK	8,341	$796,035	0.11%
74	ISHARES TR	464287408	5,173	$795,792	0.11%
75	SPDR SER TR	78464A763	6,867	$789,761	0.11%
76	VANGUARD INTL EQUITY INDEX F	922042775	14,857	$770,605	0.11%
77	VANGUARD CHARLOTTE FDS	92203J407	16,014	$765,939	0.11%
78	VISA INC	V	3,250	$747,641	0.11%
79	CARRIER GLOBAL CORPORATION	CARR	13,504	$745,434	0.11%
80	ISHARES TR	464287721	7,049	$739,627	0.11%
81	PROLOGIS INC.	PLDGP	6,562	$736,361	0.10%
82	FORD MTR CO DEL	345370860	56,364	$700,034	0.10%
83	ISHARES TR	464287200	1,630	$699,973	0.10%
84	COCA COLA CO	KO	11,148	$624,128	0.09%
85	SPDR GOLD TR	GLD	3,554	$609,333	0.09%
86	FIDELITY COMWLTH TR	315912808	11,624	$604,344	0.09%
87	VANGUARD SPECIALIZED FUNDS	921908844	3,849	$598,211	0.09%
88	META PLATFORMS INC	META	1,981	$594,715	0.08%
89	FIRST TR EXCHNG TRADED FD VI	33740F771	16,903	$589,000	0.08%
90	SELECT SECTOR SPDR TR	81369Y605	17,681	$586,466	0.08%
91	EXXON MOBIL CORP	XOM	4,592	$539,949	0.08%
92	VANGUARD MALVERN FDS	922020805	11,126	$526,030	0.07%
93	ISHARES TR	464287176	4,797	$497,602	0.07%
94	VANGUARD WORLD FDS	92204A603	2,532	$493,691	0.07%
95	ABBVIE INC	ABBV	3,265	$486,698	0.07%
96	AT&T INC	T-PC	32,087	$481,926	0.07%
97	PEPSICO INC	PEP	2,706	$458,566	0.07%
98	KIMBERLY-CLARK CORP	KMB	3,663	$442,690	0.06%
99	SPDR SER TR	78468R739	9,415	$435,240	0.06%
100	MERCK & CO INC	MRK	4,104	$422,447	0.06%
101	CATERPILLAR INC	CAT	1,538	$419,924	0.06%
102	ALPHABET INC	GOOG	3,175	$415,480	0.06%
103	ISHARES TR	464289438	2,690	$413,848	0.06%
104	INDEXIQ ETF TR	45409B362	13,018	$397,584	0.06%
105	SPDR DOW JONES INDL AVERAGE	78467X109	1,169	$391,685	0.06%
106	REALTY INCOME CORP	O	7,772	$388,158	0.06%
107	BOEING CO	BA-PA	2,011	$385,468	0.05%
108	ISHARES TR	464287473	3,616	$377,276	0.05%
109	ISHARES TR	464287309	5,446	$372,614	0.05%
110	ALPHABET INC	GOOG	2,817	$371,422	0.05%
111	HONEYWELL INTL INC	438516106	2,009	$371,198	0.05%
112	ELI LILLY & CO	LLY	676	$363,431	0.05%
113	BANK FIRST CORP	BFC	4,686	$361,526	0.05%
114	RTX CORPORATION	RTX	4,791	$344,836	0.05%
115	ABBOTT LABS	ABLZF	3,515	$340,403	0.05%
116	DORCHESTER MINERALS LP	DMLP	11,599	$336,951	0.05%
117	VANGUARD INDEX FDS	922908538	1,699	$330,831	0.05%
118	UNITED PARCEL SERVICE INC	UPS	2,042	$318,381	0.05%
119	BUILDERS FIRSTSOURCE INC	BLDR	2,542	$316,454	0.05%
120	VANGUARD INTL EQUITY INDEX F	922042742	3,354	$312,516	0.04%
121	ORACLE CORP	ORCL-PD	2,828	$299,608	0.04%
122	ISHARES TR	464287630	2,207	$299,147	0.04%
123	ALTRIA GROUP INC	MO	6,757	$284,172	0.04%
124	SPDR SER TR	78468R796	7,851	$272,666	0.04%
125	HOME DEPOT INC	HD	899	$271,667	0.04%
126	3M CO	MMM	2,900	$271,507	0.04%
127	VERIZON COMMUNICATIONS INC	VZ	8,290	$268,701	0.04%
128	SCHWAB CHARLES CORP	SCHW-PJ	4,807	$263,863	0.04%
129	ISHARES TR	464287689	1,077	$263,767	0.04%
130	ALPS ETF TR	00162Q452	6,029	$254,423	0.04%
131	VANGUARD WORLD FDS	92204A405	3,124	$250,919	0.04%
132	FS KKR CAP CORP	FSK	12,643	$248,940	0.04%
133	UNITEDHEALTH GROUP INC	UNH	487	$245,528	0.03%
134	HEARTLAND FINL USA INC	42234Q102	8,252	$242,857	0.03%
135	ISHARES TR	464287481	2,648	$241,895	0.03%
136	MASTERCARD INCORPORATED	MA	600	$237,545	0.03%
137	ILLINOIS TOOL WKS INC	452308109	1,014	$233,454	0.03%
138	WISDOMTREE TR	WT	8,749	$233,333	0.03%
139	MGM RESORTS INTERNATIONAL	MGM	6,311	$232,017	0.03%
140	AB ACTIVE ETFS INC	00039J202	9,295	$228,657	0.03%
141	SPDR INDEX SHS FDS	78463X749	5,974	$228,212	0.03%
142	PHILIP MORRIS INTL INC	718172109	2,460	$227,716	0.03%
143	FIRST TR EXCH TRADED FD III	33739E108	14,035	$224,139	0.03%
144	LINDE PLC	LIN	552	$205,537	0.03%
145	LOWES COS INC	548661107	974	$202,428	0.03%
146	MORGAN STANLEY	MS-PQ	2,477	$202,271	0.03%
147	ASSOCIATED BANC CORP	ASBA	11,128	$190,396	0.03%
148	CORNERSTONE STRATEGIC VALUE	CLM	13,674	$110,076	0.02%
149	RED CAT HLDGS INC	RCAT	81,433	$78,910	0.01%
150	LIGHTWAVE LOGIC INC	LWLG	14,150	$63,252	0.01%
151	ORAMED PHARMACEUTICALS INC	ORMP	12,960	$33,826	0.00%