13F HOLDINGS REPORT

Advisory Alpha, LLC

Quarter ended Q2 2023 · Filed May 2, 2023 · Accession 0001085146-23-002015

Total Value

$1.57B

Positions

281

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (281)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR SER TR	78464A409	2,492,197	$138.0M	8.76%
2	SPDR SER TR	78464A508	2,738,544	$111.5M	7.08%
3	SCHWAB STRATEGIC TR	808524508	1,301,026	$88.3M	5.61%
4	VANGUARD SCOTTSDALE FDS	92206C102	1,488,895	$87.2M	5.53%
5	SPDR INDEX SHS FDS	78463X889	2,421,850	$77.8M	4.94%
6	SCHWAB STRATEGIC TR	808524607	1,702,014	$71.4M	4.53%
7	ISHARES TR	46435U853	1,834,351	$65.2M	4.14%
8	SELECT SECTOR SPDR TR	81369Y803	412,503	$62.3M	3.96%
9	VANGUARD SCOTTSDALE FDS	92206C409	683,034	$52.1M	3.31%
10	SPDR INDEX SHS FDS	78463X509	1,172,455	$40.0M	2.54%
11	SCHWAB STRATEGIC TR	808524888	1,084,849	$36.6M	2.32%
12	INVESCO EXCH TRADED FD TR II	IVZ	1,558,385	$34.5M	2.19%
13	VANGUARD SCOTTSDALE FDS	92206C813	395,593	$31.5M	2.00%
14	INVESCO EXCH TRADED FD TR II	IVZ	1,371,607	$28.5M	1.81%
15	SELECT SECTOR SPDR TR	81369Y407	179,989	$26.9M	1.71%
16	VANGUARD SCOTTSDALE FDS	92206C771	566,759	$26.4M	1.68%
17	ISHARES TR	46435G102	349,308	$25.4M	1.61%
18	SELECT SECTOR SPDR TR	81369Y209	189,180	$24.5M	1.56%
19	SCHWAB STRATEGIC TR	808524870	405,324	$21.7M	1.38%
20	VANGUARD SCOTTSDALE FDS	92206C847	329,846	$21.6M	1.37%
21	ISHARES TR	464288281	249,605	$21.5M	1.37%
22	SPDR SER TR	78464A854	445,550	$21.5M	1.36%
23	ISHARES TR	464288521	424,923	$21.4M	1.36%
24	SELECT SECTOR SPDR TR	81369Y852	319,925	$18.5M	1.18%
25	SELECT SECTOR SPDR TR	81369Y704	160,642	$16.3M	1.03%
26	SELECT SECTOR SPDR TR	81369Y605	493,473	$15.9M	1.01%
27	VANGUARD SPECIALIZED FUNDS	921908844	96,777	$14.9M	0.95%
28	SPDR SER TR	78464A649	497,911	$12.8M	0.82%
29	APPLE INC	AAPL	65,654	$10.8M	0.69%
30	DIMENSIONAL ETF TRUST	25434V203	331,008	$8.9M	0.57%
31	SPDR SER TR	78468R200	274,700	$8.4M	0.53%
32	SELECT SECTOR SPDR TR	81369Y506	100,211	$8.3M	0.53%
33	DIMENSIONAL ETF TRUST	25434V104	273,418	$7.9M	0.50%
34	SELECT SECTOR SPDR TR	81369Y308	105,155	$7.9M	0.50%
35	SPDR SER TR	78464A847	175,286	$7.7M	0.49%
36	VANGUARD SCOTTSDALE FDS	92206C870	92,407	$7.4M	0.47%
37	FIRST TR VALUE LINE DIVID IN	33734H106	182,930	$7.3M	0.47%
38	VANGUARD INDEX FDS	922908736	28,783	$7.2M	0.46%
39	SPDR S&P 500 ETF TR	SPY	16,262	$6.7M	0.42%
40	ISHARES TR	464287507	23,325	$5.8M	0.37%
41	VANGUARD INTL EQUITY INDEX F	922042742	60,599	$5.6M	0.35%
42	INVESCO EXCH TRD SLF IDX FD	IVZ	226,856	$5.3M	0.34%
43	DEERE & CO	DE	12,599	$5.2M	0.33%
44	SCHWAB STRATEGIC TR	808524854	102,598	$5.2M	0.33%
45	DIMENSIONAL ETF TRUST	25434V302	211,819	$4.9M	0.31%
46	ISHARES TR	464288885	51,977	$4.9M	0.31%
47	SPDR SER TR	78468R853	126,271	$4.8M	0.30%
48	ISHARES TR	464288877	93,847	$4.6M	0.29%
49	INVESCO EXCH TRD SLF IDX FD	IVZ	202,631	$4.5M	0.29%
50	DIMENSIONAL ETF TRUST	25434V500	85,649	$4.5M	0.29%
51	SELECT SECTOR SPDR TR	81369Y100	55,928	$4.5M	0.29%
52	SELECT SECTOR SPDR TR	81369Y886	66,573	$4.5M	0.29%
53	MICROSOFT CORP	MSFT	14,749	$4.3M	0.27%
54	ISHARES TR	46434V407	96,027	$4.0M	0.25%
55	FIRST TR EXCHANGE-TRADED FD	33733E104	54,871	$4.0M	0.25%
56	INVESCO EXCH TRD SLF IDX FD	IVZ	170,915	$3.8M	0.24%
57	SPDR SER TR	78468R663	40,621	$3.7M	0.24%
58	LILLY ELI & CO	LLY	9,931	$3.4M	0.22%
59	INVESCO EXCH TRD SLF IDX FD	IVZ	146,471	$3.3M	0.21%
60	DIMENSIONAL ETF TRUST	25434V807	101,461	$3.3M	0.21%
61	VANGUARD BD INDEX FDS	921937819	42,583	$3.3M	0.21%
62	FIRST TR EXCHANGE-TRADED FD	33738R506	71,629	$3.2M	0.20%
63	INNOVATOR ETFS TR	INHD	103,512	$3.2M	0.20%
64	INVESCO EXCH TRD SLF IDX FD	IVZ	143,174	$3.1M	0.20%
65	DIMENSIONAL ETF TRUST	25434V815	123,918	$3.1M	0.20%
66	NATIONAL STORAGE AFFILIATES	NSA-PB	72,201	$3.0M	0.19%
67	VANGUARD INDEX FDS	922908538	15,313	$3.0M	0.19%
68	J P MORGAN EXCHANGE TRADED F	46641Q837	57,636	$2.9M	0.18%
69	WORLD GOLD TR	GLDW	73,714	$2.9M	0.18%
70	EXXON MOBIL CORP	XOM	26,207	$2.9M	0.18%
71	HOME DEPOT INC	HD	9,373	$2.8M	0.18%
72	INNOVATOR ETFS TR	INHD	82,716	$2.6M	0.17%
73	INNOVATOR ETFS TR	INHD	77,131	$2.5M	0.16%
74	ISHARES INC	464286285	66,818	$2.4M	0.15%
75	VANGUARD INDEX FDS	922908744	15,881	$2.2M	0.14%
76	INVESCO EXCH TRADED FD TR II	IVZ	108,939	$2.1M	0.13%
77	VANGUARD INDEX FDS	922908363	5,516	$2.1M	0.13%
78	INVESCO EXCH TRADED FD TR II	IVZ	180,044	$2.1M	0.13%
79	DIMENSIONAL ETF TRUST	25434V781	85,355	$2.0M	0.13%
80	VANGUARD INDEX FDS	922908512	14,190	$1.9M	0.12%
81	ISHARES TR	464287176	16,936	$1.9M	0.12%
82	ISHARES TR	46429B366	38,315	$1.8M	0.11%
83	SCHWAB STRATEGIC TR	808524102	36,452	$1.7M	0.11%
84	INVESCO EXCH TRADED FD TR II	IVZ	27,598	$1.7M	0.11%
85	INVESCO EXCH TRADED FD TR II	IVZ	63,325	$1.7M	0.11%
86	AMAZON COM INC	AMZN	15,907	$1.6M	0.10%
87	SPDR DOW JONES INDL AVERAGE	78467X109	4,882	$1.6M	0.10%
88	DIMENSIONAL ETF TRUST	25434V773	70,522	$1.6M	0.10%
89	SCHWAB STRATEGIC TR	808524300	24,862	$1.6M	0.10%
90	ISHARES GOLD TR	IAU	41,872	$1.6M	0.10%
91	VANGUARD BD INDEX FDS	921937835	20,979	$1.5M	0.10%
92	SPDR SER TR	78464A359	22,338	$1.5M	0.10%
93	ISHARES TR	464288414	13,815	$1.5M	0.09%
94	CHEVRON CORP NEW	CVX	8,986	$1.5M	0.09%
95	PROCTER AND GAMBLE CO	742718109	9,604	$1.4M	0.09%
96	INVESCO EXCH TRADED FD TR II	IVZ	59,688	$1.4M	0.09%
97	TESLA INC	TSLA	6,610	$1.4M	0.09%
98	ISHARES TR	46436E718	13,274	$1.3M	0.08%
99	SHERWIN WILLIAMS CO	SHW	5,896	$1.3M	0.08%
100	INNOVATOR ETFS TR	INHD	40,995	$1.3M	0.08%
101	ISHARES TR	464289438	8,980	$1.2M	0.08%
102	VANGUARD WHITEHALL FDS	921946406	11,510	$1.2M	0.08%
103	ISHARES TR	464288158	11,398	$1.2M	0.08%
104	NVIDIA CORPORATION	NVDA	4,261	$1.2M	0.08%
105	APPLIED MATLS INC	038222105	9,569	$1.2M	0.07%
106	FIDELITY MERRIMACK STR TR	316188309	25,464	$1.2M	0.07%
107	INNOVATOR ETFS TR	INHD	36,560	$1.2M	0.07%
108	WALMART INC	WMT	7,805	$1.2M	0.07%
109	CME GROUP INC	CME	6,000	$1.1M	0.07%
110	VANGUARD INDEX FDS	922908769	5,614	$1.1M	0.07%
111	BERKSHIRE HATHAWAY INC DEL	BRK-A	3,636	$1.1M	0.07%
112	ISHARES TR	46435G672	22,896	$1.1M	0.07%
113	WISDOMTREE TR	WT	52,332	$1.1M	0.07%
114	ISHARES TR	464287150	11,823	$1.1M	0.07%
115	VANGUARD INTL EQUITY INDEX F	922042858	26,003	$1.1M	0.07%
116	AT&T INC	T-PC	52,903	$1.0M	0.06%
117	FIDELITY MERRIMACK STR TR	316188200	20,923	$1.0M	0.06%
118	ISHARES TR	46429B697	13,898	$1.0M	0.06%
119	ISHARES TR	46432F834	15,994	$990,855	0.06%
120	ISHARES TR	464287499	13,837	$967,481	0.06%
121	INNOVATOR ETFS TR	INHD	32,377	$955,122	0.06%
122	CATERPILLAR INC	CAT	4,130	$945,084	0.06%
123	JOHNSON & JOHNSON	JNJ	6,003	$930,412	0.06%
124	DIMENSIONAL ETF TRUST	25434V823	43,154	$927,379	0.06%
125	ISHARES INC	46434G103	18,851	$919,762	0.06%
126	PEPSICO INC	PEP	4,937	$899,971	0.06%
127	SCHWAB STRATEGIC TR	808524797	12,014	$878,912	0.06%
128	ISHARES TR	464287432	8,113	$862,980	0.05%
129	COSTCO WHSL CORP NEW	22160K105	1,722	$855,774	0.05%
130	CSX CORP	CSX	28,231	$845,240	0.05%
131	VANGUARD MUN BD FDS	922907746	16,635	$842,712	0.05%
132	INVESCO EXCHANGE TRADED FD T	IVZ	2,973	$820,460	0.05%
133	CONOCOPHILLIPS	COP	8,258	$819,258	0.05%
134	BALL CORP	BALL	14,860	$818,935	0.05%
135	SPDR SER TR	78464A284	32,680	$818,307	0.05%
136	ISHARES TR	464287721	8,675	$805,155	0.05%
137	PFIZER INC	PFE	18,514	$755,386	0.05%
138	FIRST TR EXCHNG TRADED FD VI	33740F805	16,707	$752,827	0.05%
139	ISHARES TR	464287242	6,814	$746,883	0.05%
140	ISHARES TR	464287309	11,293	$721,530	0.05%
141	BANK AMERICA CORP	060505104	25,089	$717,548	0.05%
142	LOCKHEED MARTIN CORP	LMT	1,516	$716,541	0.05%
143	UNITEDHEALTH GROUP INC	UNH	1,510	$713,398	0.05%
144	ISHARES TR	464287226	7,151	$712,569	0.05%
145	ISHARES TR	464289420	10,814	$703,991	0.04%
146	INVESCO EXCHANGE TRADED FD T	IVZ	9,521	$698,764	0.04%
147	ISHARES TR	464287440	7,033	$697,111	0.04%
148	FIRST TR EXCHANGE TRADED FD	336920103	8,225	$691,327	0.04%
149	SPDR SER TR	78468R101	23,436	$685,043	0.04%
150	NEXTERA ENERGY INC	NEE-PW	8,796	$677,965	0.04%
151	VANGUARD WORLD FDS	92204A702	1,751	$674,766	0.04%
152	VISA INC	V	2,963	$668,011	0.04%
153	PROSHARES TR	74348A467	7,296	$665,668	0.04%
154	RAYTHEON TECHNOLOGIES CORP	RTX	6,767	$662,662	0.04%
155	ISHARES TR	46432F842	9,766	$652,890	0.04%
156	VICTORY PORTFOLIOS II	92647N824	10,769	$652,846	0.04%
157	DUKE ENERGY CORP NEW	DUKB	6,595	$636,217	0.04%
158	WASTE MGMT INC DEL	94106L109	3,849	$627,962	0.04%
159	INNOVATOR ETFS TR	INHD	19,510	$627,637	0.04%
160	VANGUARD MALVERN FDS	922020805	13,090	$625,973	0.04%
161	ISHARES TR	46435U366	16,289	$624,837	0.04%
162	INNOVATOR ETFS TR	INHD	21,365	$615,739	0.04%
163	VANGUARD STAR FDS	921909768	11,145	$615,332	0.04%
164	ISHARES TR	46432F859	13,046	$615,165	0.04%
165	ARCHER DANIELS MIDLAND CO	ADM	7,607	$605,977	0.04%
166	MCDONALDS CORP	MCD	2,152	$601,843	0.04%
167	ISHARES TR	464288687	19,253	$601,079	0.04%
168	ALTRIA GROUP INC	MO	13,012	$580,603	0.04%
169	ISHARES TR	464287200	1,401	$575,913	0.04%
170	LOWES COS INC	548661107	2,844	$568,646	0.04%
171	DISNEY WALT CO	254687106	5,602	$560,888	0.04%
172	VERIZON COMMUNICATIONS INC	VZ	14,252	$554,268	0.04%
173	FIRST TR EXCHANGE-TRADED FD	33738D408	13,409	$533,161	0.03%
174	SPDR SER TR	78464A367	22,147	$523,089	0.03%
175	GENERAL MLS INC	370334104	6,087	$520,227	0.03%
176	META PLATFORMS INC	META	2,448	$518,829	0.03%
177	INVESCO EXCHANGE TRADED FD T	IVZ	4,486	$508,714	0.03%
178	ABBVIE INC	ABBV	3,191	$508,628	0.03%
179	ISHARES TR	464288679	4,592	$507,416	0.03%
180	FIRST TR EXCH TRADED FD III	33739E108	31,399	$501,133	0.03%
181	SPDR GOLD TR	GLD	2,721	$498,542	0.03%
182	SEMPRA	SREA	3,277	$495,351	0.03%
183	ALPHABET INC	GOOG	4,706	$489,424	0.03%
184	INTERNATIONAL BUSINESS MACHS	INTR	3,715	$487,035	0.03%
185	STRATEGY SHS	STRD	23,481	$475,030	0.03%
186	STRYKER CORPORATION	SYK	1,628	$464,646	0.03%
187	VANGUARD INDEX FDS	922908553	5,577	$463,107	0.03%
188	INVESCO EXCH TRADED FD TR II	IVZ	10,829	$457,111	0.03%
189	ALPHABET INC	GOOG	4,400	$456,404	0.03%
190	FORD MTR CO DEL	345370860	35,993	$453,509	0.03%
191	ISHARES TR	464287804	4,681	$452,607	0.03%
192	ISHARES TR	464287168	3,848	$450,932	0.03%
193	ISHARES TR	46434V647	19,583	$449,028	0.03%
194	INVESCO EXCHANGE TRADED FD T	IVZ	3,097	$447,874	0.03%
195	ADVANCED MICRO DEVICES INC	AMD	4,404	$431,636	0.03%
196	JPMORGAN CHASE & CO	VYLD	3,262	$425,126	0.03%
197	COMCAST CORP NEW	CCZ	11,189	$424,184	0.03%
198	AMPLIFY ETF TR	032108409	11,816	$419,114	0.03%
199	INNOVATOR ETFS TR	INHD	13,465	$414,389	0.03%
200	VANGUARD WORLD FDS	92204A504	1,706	$406,782	0.03%
201	COCA COLA CO	KO	6,532	$405,154	0.03%
202	PACER FDS TR	69374H881	8,537	$400,805	0.03%
203	PIMCO ETF TR	72201R718	4,187	$397,309	0.03%
204	INVESCO EXCHANGE TRADED FD T	IVZ	2,077	$389,742	0.02%
205	FIRST TR EXCHANGE-TRADED FD	33739Q200	8,066	$386,131	0.02%
206	ISHARES TR	464287481	4,192	$381,682	0.02%
207	SAREPTA THERAPEUTICS INC	SRPT	2,690	$370,763	0.02%
208	TORONTO DOMINION BK ONT	TORO	6,137	$367,593	0.02%
209	ABBOTT LABS	ABLZF	3,625	$367,061	0.02%
210	ISHARES TR	464287473	3,396	$360,655	0.02%
211	NETFLIX INC	NFLX	1,042	$359,990	0.02%
212	ISHARES TR	464288166	3,305	$357,700	0.02%
213	DIMENSIONAL ETF TRUST	25434V708	13,944	$355,285	0.02%
214	INVESCO EXCH TRD SLF IDX FD	IVZ	5,262	$354,131	0.02%
215	HP INC	HPQ	12,031	$353,110	0.02%
216	FIRST TR EXCHANGE-TRADED FD	33739Q408	5,925	$352,597	0.02%
217	INVESCO EXCH TRADED FD TR II	IVZ	8,543	$351,461	0.02%
218	ISHARES TR	464288620	6,749	$341,904	0.02%
219	INVESCO EXCHANGE TRADED FD T	IVZ	1,999	$340,622	0.02%
220	ISHARES TR	464287655	1,846	$329,326	0.02%
221	IDEX CORP	45167R104	1,410	$325,752	0.02%
222	WISDOMTREE TR	WT	7,421	$324,448	0.02%
223	INNOVATOR ETFS TR	INHD	9,330	$315,447	0.02%
224	FIDELITY COVINGTON TRUST	316092204	4,763	$311,881	0.02%
225	UNION PAC CORP	UNP	1,445	$290,853	0.02%
226	CISCO SYS INC	CSCO	5,525	$288,801	0.02%
227	SOUTHERN CO	SOMN	4,141	$288,149	0.02%
228	MERCADOLIBRE INC	MELI	218	$286,914	0.02%
229	ISHARES TR	46429B663	2,800	$284,640	0.02%
230	SPDR SER TR	78464A292	8,376	$284,463	0.02%
231	GENUINE PARTS CO	GPC	1,659	$277,567	0.02%
232	DIMENSIONAL ETF TRUST	25434V609	6,231	$277,262	0.02%
233	OGE ENERGY CORP	OGE	7,182	$270,474	0.02%
234	SSGA ACTIVE ETF TR	78467V608	6,500	$269,485	0.02%
235	AMERICAN EXPRESS CO	AXP	1,617	$266,697	0.02%
236	AGILENT TECHNOLOGIES INC	A	1,923	$266,058	0.02%
237	CHURCH & DWIGHT CO INC	CHD	2,997	$264,965	0.02%
238	TRUIST FINL CORP	89832Q109	7,670	$261,536	0.02%
239	FIDELITY COVINGTON TRUST	316092840	6,855	$261,038	0.02%
240	INVESCO EXCHANGE TRADED FD T	IVZ	5,516	$261,017	0.02%
241	ISHARES TR	46435G425	2,881	$260,586	0.02%
242	INTEL CORP	INTC	7,766	$253,704	0.02%
243	CONSOLIDATED EDISON INC	ED	2,636	$252,197	0.02%
244	CVS HEALTH CORP	CVS	3,363	$249,933	0.02%
245	ZOETIS INC	ZTS	1,496	$249,019	0.02%
246	EXACT SCIENCES CORP	30063P105	3,668	$248,727	0.02%
247	ISHARES TR	46432F396	1,778	$247,162	0.02%
248	ISHARES TR	464287523	551	$245,095	0.02%
249	CAPITAL GROUP FIXED INCOME E	14020Y102	10,705	$243,959	0.02%
250	NORTHROP GRUMMAN CORP	NOC	526	$242,865	0.02%
251	VANGUARD SCOTTSDALE FDS	92206C664	3,330	$240,026	0.02%
252	SPDR SER TR	78468R606	10,374	$238,384	0.02%
253	VANGUARD INDEX FDS	922908629	1,129	$238,082	0.02%
254	PRUDENTIAL FINL INC	PUKPF	2,875	$237,879	0.02%
255	GENERAL ELECTRIC CO	369604301	2,391	$228,540	0.01%
256	ISHARES INC	46434G848	5,286	$225,807	0.01%
257	VANGUARD SCOTTSDALE FDS	92206C706	3,758	$225,330	0.01%
258	STARBUCKS CORP	SBUX	2,152	$224,064	0.01%
259	VANECK ETF TRUST	92189F676	842	$221,589	0.01%
260	ISHARES TR	464287887	2,014	$221,419	0.01%
261	GLOBAL X FDS	37954Y483	12,656	$217,056	0.01%
262	INVESCO EXCHANGE TRADED FD T	IVZ	1,328	$216,126	0.01%
263	WELLS FARGO CO NEW	949746101	5,770	$215,695	0.01%
264	MONDELEZ INTL INC	609207105	3,064	$213,622	0.01%
265	UNITED STS NAT GAS FD LP	UNTCW	30,585	$212,260	0.01%
266	ISHARES TR	46434V860	4,193	$212,124	0.01%
267	JANUS DETROIT STR TR	47103U886	4,427	$211,389	0.01%
268	INVESCO EXCH TRADED FD TR II	IVZ	1,998	$210,849	0.01%
269	CARRIER GLOBAL CORPORATION	CARR	4,542	$207,784	0.01%
270	ISHARES TR	464288810	3,842	$207,384	0.01%
271	VANGUARD WORLD FD	921910816	1,006	$205,737	0.01%
272	ISHARES INC	464286350	4,839	$203,590	0.01%
273	NORWEGIAN CRUISE LINE HLDG L	NCLH	12,786	$171,972	0.01%
274	MACATAWA BK CORP	554225102	16,765	$171,340	0.01%
275	AMPLIFY ETF TR	032108847	14,349	$167,306	0.01%
276	CION INVT CORP	17259U204	10,016	$98,858	0.01%
277	ARCHER AVIATION INC	ACHR-WT	10,485	$29,987	0.00%
278	ENSERVCO CORP	29358Y201	58,404	$27,742	0.00%
279	JOUNCE THERAPEUTICS INC	481116101	12,005	$22,209	0.00%
280	KNOW LABS INC	499238103	14,000	$12,463	0.00%
281	IMPAC MTG HLDGS INC	45254P508	19,996	$7,005	0.00%