13F HOLDINGS REPORT

N.E.W. Advisory Services LLC

Quarter ended Q1 2023 · Filed February 13, 2023 · Accession 0001085146-23-001135

Total Value

$638.9M

Positions

131

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (131)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR SER TR	78464A854	1,478,584	$66.5M	10.41%
2	VANGUARD INDEX FDS	922908769	310,394	$59.3M	9.29%
3	SPDR SER TR	78464A508	1,482,572	$57.7M	9.02%
4	SPDR SER TR	78464A649	2,135,214	$53.7M	8.40%
5	VANGUARD ADMIRAL FDS INC	921932778	252,355	$39.6M	6.20%
6	ISHARES TR	46435G672	814,991	$38.8M	6.07%
7	J P MORGAN EXCHANGE TRADED F	46641Q837	598,539	$30.0M	4.70%
8	SPDR INDEX SHS FDS	78463X889	906,625	$26.9M	4.21%
9	SPDR SER TR	78464A805	375,905	$17.8M	2.78%
10	DIMENSIONAL ETF TRUST	25434V708	632,904	$15.4M	2.41%
11	SPDR INDEX SHS FDS	78463X509	436,190	$14.4M	2.25%
12	PROCTER AND GAMBLE CO	742718109	83,333	$12.6M	1.98%
13	BERKSHIRE HATHAWAY INC DEL	BRK-A	39,990	$12.4M	1.93%
14	DIMENSIONAL ETF TRUST	25434V807	405,342	$12.3M	1.93%
15	SPDR INDEX SHS FDS	78463X871	403,617	$11.9M	1.86%
16	VANGUARD INTL EQUITY INDEX F	922042718	101,040	$10.4M	1.63%
17	VANGUARD BD INDEX FDS	921937835	133,205	$9.6M	1.50%
18	APPLE INC	AAPL	60,211	$7.8M	1.22%
19	SPDR INDEX SHS FDS	78463X756	159,300	$7.8M	1.22%
20	ISHARES TR	464288877	162,508	$7.5M	1.17%
21	SPDR SER TR	78464A300	94,686	$7.0M	1.10%
22	VANGUARD INDEX FDS	922908652	51,631	$6.9M	1.07%
23	VANGUARD INDEX FDS	922908736	29,786	$6.3M	0.99%
24	NICOLET BANKSHARES INC	NIC	67,853	$5.4M	0.85%
25	VANGUARD INDEX FDS	922908744	32,476	$4.6M	0.71%
26	DIMENSIONAL ETF TRUST	25434V880	199,208	$4.3M	0.67%
27	VANGUARD INDEX FDS	922908637	24,629	$4.3M	0.67%
28	VANGUARD STAR FDS	921909768	73,051	$3.8M	0.59%
29	VANGUARD INTL EQUITY INDEX F	922042858	91,369	$3.6M	0.56%
30	SPDR SER TR	78464A474	97,894	$2.9M	0.45%
31	WEC ENERGY GROUP INC	WEC	30,206	$2.8M	0.44%
32	SPDR SER TR	78464A151	101,715	$2.8M	0.44%
33	VANGUARD WORLD FDS	92204A108	12,522	$2.7M	0.43%
34	VANGUARD WORLD FDS	92204A702	8,531	$2.7M	0.43%
35	INTERNATIONAL BUSINESS MACHS	INTR	17,557	$2.5M	0.39%
36	AMAZON COM INC	AMZN	28,153	$2.4M	0.37%
37	VANGUARD INDEX FDS	922908363	6,387	$2.2M	0.35%
38	VANGUARD INDEX FDS	922908751	11,097	$2.0M	0.32%
39	SPDR SER TR	78464A409	40,136	$2.0M	0.32%
40	VANGUARD INDEX FDS	922908629	9,842	$2.0M	0.31%
41	VANGUARD WORLD FDS	92204A207	8,325	$1.6M	0.25%
42	MICROSOFT CORP	MSFT	6,525	$1.6M	0.24%
43	MCDONALDS CORP	MCD	5,710	$1.5M	0.24%
44	ISHARES TR	464287150	17,597	$1.5M	0.23%
45	VANGUARD TAX-MANAGED FDS	921943858	33,986	$1.4M	0.22%
46	VANGUARD WORLD FDS	92204A504	5,697	$1.4M	0.22%
47	INVESCO QQQ TR	IVZ	5,258	$1.4M	0.22%
48	JOHNSON & JOHNSON	JNJ	7,819	$1.4M	0.22%
49	JPMORGAN CHASE & CO	VYLD	9,900	$1.3M	0.21%
50	GILEAD SCIENCES INC	GILD	14,661	$1.3M	0.20%
51	VANGUARD SCOTTSDALE FDS	92206C409	16,575	$1.2M	0.20%
52	VANGUARD WHITEHALL FDS	921946406	10,831	$1.2M	0.18%
53	VANGUARD WORLD FD	921910816	6,398	$1.1M	0.17%
54	WELLS FARGO CO NEW	949746101	25,495	$1.1M	0.16%
55	ISHARES TR	464287408	6,938	$1.0M	0.16%
56	ISHARES TR	464287200	2,610	$1.0M	0.16%
57	SELECT SECTOR SPDR TR	81369Y605	29,086	$994,757	0.16%
58	VANGUARD SCOTTSDALE FDS	92206C102	16,895	$976,884	0.15%
59	SPDR SER TR	78464A763	7,518	$940,414	0.15%
60	PROLOGIS INC.	PLDGP	8,249	$929,931	0.15%
61	COCA COLA CO	KO	13,835	$880,107	0.14%
62	SPDR GOLD TR	GLD	5,022	$851,932	0.13%
63	VANGUARD INTL EQUITY INDEX F	922042775	16,945	$849,571	0.13%
64	VISA INC	V	3,848	$799,513	0.13%
65	SPDR S&P 500 ETF TR	SPY	1,949	$745,221	0.12%
66	VANGUARD SPECIALIZED FUNDS	921908844	4,814	$731,183	0.11%
67	SPDR SER TR	78468R739	15,143	$711,431	0.11%
68	WALMART INC	WMT	4,771	$676,373	0.11%
69	AT&T INC	T-PC	36,660	$674,893	0.11%
70	OSHKOSH CORP	OSK	7,583	$668,604	0.10%
71	VANGUARD CHARLOTTE FDS	92203J407	13,808	$654,897	0.10%
72	ISHARES TR	464287176	5,961	$634,536	0.10%
73	ISHARES TR	464287721	8,093	$602,883	0.09%
74	CARRIER GLOBAL CORPORATION	CARR	13,277	$547,649	0.09%
75	CATERPILLAR INC	CAT	2,255	$540,109	0.08%
76	PROSHARES TR	74348A467	5,916	$532,383	0.08%
77	VANGUARD WORLD FDS	92204A603	2,888	$527,466	0.08%
78	VANGUARD MALVERN FDS	922020805	11,246	$525,321	0.08%
79	ISHARES TR	464287473	4,764	$501,821	0.08%
80	FIDELITY COMWLTH TR	315912808	11,946	$489,442	0.08%
81	MERCK & CO INC	MRK	4,327	$480,085	0.08%
82	KIMBERLY-CLARK CORP	KMB	3,494	$474,264	0.07%
83	3M CO	MMM	3,897	$467,363	0.07%
84	RAYTHEON TECHNOLOGIES CORP	RTX	4,534	$457,591	0.07%
85	ISHARES TR	464287309	7,681	$449,339	0.07%
86	NVIDIA CORPORATION	NVDA	3,000	$438,427	0.07%
87	BOEING CO	BA-PA	2,288	$435,841	0.07%
88	NEXTERA ENERGY INC	NEE-PW	5,074	$424,212	0.07%
89	FORD MTR CO DEL	345370860	34,350	$399,503	0.06%
90	SCHWAB CHARLES CORP	SCHW-PJ	4,798	$399,450	0.06%
91	EXXON MOBIL CORP	XOM	3,585	$395,563	0.06%
92	HONEYWELL INTL INC	438516106	1,841	$394,616	0.06%
93	SPDR DOW JONES INDL AVERAGE	78467X109	1,182	$391,690	0.06%
94	HEARTLAND FINL USA INC	42234Q102	8,252	$384,708	0.06%
95	PEPSICO INC	PEP	1,955	$353,157	0.06%
96	VANGUARD INDEX FDS	922908538	1,922	$345,554	0.05%
97	BANK FIRST CORP	BFC	3,620	$336,008	0.05%
98	ISHARES TR	464289438	2,682	$323,218	0.05%
99	UNITED PARCEL SERVICE INC	UPS	1,854	$322,320	0.05%
100	ISHARES TR	464287630	2,279	$316,017	0.05%
101	REALTY INCOME CORP	O	4,967	$315,062	0.05%
102	TESLA INC	TSLA	2,528	$311,399	0.05%
103	DNP SELECT INCOME FD INC	23325P104	27,559	$310,036	0.05%
104	HOME DEPOT INC	HD	971	$306,735	0.05%
105	ISHARES TR	464287689	1,350	$297,773	0.05%
106	XCEL ENERGY INC	XELLL	4,116	$288,573	0.05%
107	ISHARES TR	464287762	1,014	$287,682	0.05%
108	VANGUARD INTL EQUITY INDEX F	922042742	3,267	$281,668	0.04%
109	ABBVIE INC	ABBV	1,643	$265,543	0.04%
110	J P MORGAN EXCHANGE TRADED F	46641Q332	4,813	$262,268	0.04%
111	SPDR INDEX SHS FDS	78463X749	6,371	$260,578	0.04%
112	VANGUARD WORLD FDS	92204A405	3,060	$253,154	0.04%
113	SPDR SER TR	78468R796	2,617	$244,297	0.04%
114	INVESCO EXCH TRADED FD TR II	IVZ	2,227	$243,923	0.04%
115	COSTCO WHSL CORP NEW	22160K105	532	$243,043	0.04%
116	ISHARES TR	464287507	983	$237,778	0.04%
117	VANGUARD INDEX FDS	922908553	2,882	$237,708	0.04%
118	PFIZER INC	PFE	4,599	$235,638	0.04%
119	VERIZON COMMUNICATIONS INC	VZ	5,955	$234,617	0.04%
120	ISHARES TR	464287606	3,430	$234,270	0.04%
121	ISHARES TR	464287242	2,217	$233,714	0.04%
122	FS KKR CAP CORP	FSK	13,224	$231,422	0.04%
123	INDEXIQ ETF TR	45409B362	8,142	$230,265	0.04%
124	META PLATFORMS INC	META	1,865	$224,435	0.04%
125	ISHARES TR	464287481	2,648	$221,372	0.03%
126	MORGAN STANLEY	MS-PQ	2,475	$210,391	0.03%
127	METLIFE INC	MET-PF	2,897	$209,656	0.03%
128	ALPS ETF TR	00162Q452	5,401	$205,616	0.03%
129	SELECT SECTOR SPDR TR	81369Y209	1,485	$201,737	0.03%
130	CORNERSTONE STRATEGIC VALUE	CLM	13,674	$100,778	0.02%
131	RED CAT HLDGS INC	RCAT	80,805	$75,956	0.01%