13F HOLDINGS REPORT

Advisory Alpha, LLC

Quarter ended Q1 2023 · Filed January 30, 2023 · Accession 0001085146-23-000454

Total Value

$1.41B

Positions

261

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (261)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR SER TR	78464A409	2,471,729	$125.2M	8.87%
2	SPDR SER TR	78464A508	2,518,744	$98.0M	6.93%
3	SCHWAB STRATEGIC TR	808524508	1,373,802	$90.1M	6.38%
4	SCHWAB STRATEGIC TR	808524607	1,861,093	$75.4M	5.34%
5	VANGUARD SCOTTSDALE FDS	92206C102	1,142,236	$66.0M	4.68%
6	SPDR INDEX SHS FDS	78463X889	2,176,302	$64.6M	4.57%
7	ISHARES TR	46435U853	1,783,479	$61.6M	4.36%
8	VANGUARD SCOTTSDALE FDS	92206C409	664,021	$49.9M	3.53%
9	SELECT SECTOR SPDR TR	81369Y803	400,358	$49.8M	3.53%
10	SPDR INDEX SHS FDS	78463X509	1,114,388	$36.7M	2.60%
11	INVESCO EXCH TRADED FD TR II	IVZ	1,495,615	$33.5M	2.37%
12	SCHWAB STRATEGIC TR	808524888	1,063,613	$33.5M	2.37%
13	INVESCO EXCH TRADED FD TR II	IVZ	1,587,296	$32.6M	2.31%
14	VANGUARD SCOTTSDALE FDS	92206C813	389,545	$29.5M	2.09%
15	VANGUARD SCOTTSDALE FDS	92206C771	552,274	$25.1M	1.78%
16	ISHARES TR	46435G102	338,834	$23.5M	1.67%
17	SELECT SECTOR SPDR TR	81369Y209	161,050	$21.9M	1.55%
18	SELECT SECTOR SPDR TR	81369Y407	164,234	$21.2M	1.50%
19	ISHARES TR	464288281	249,948	$21.1M	1.50%
20	ISHARES TR	464288521	426,452	$21.1M	1.49%
21	SCHWAB STRATEGIC TR	808524870	392,013	$20.3M	1.44%
22	VANGUARD SCOTTSDALE FDS	92206C847	323,192	$19.9M	1.41%
23	SPDR SER TR	78464A854	441,032	$19.8M	1.40%
24	SELECT SECTOR SPDR TR	81369Y704	163,940	$16.1M	1.14%
25	SELECT SECTOR SPDR TR	81369Y605	465,316	$15.9M	1.13%
26	SELECT SECTOR SPDR TR	81369Y852	303,037	$14.5M	1.03%
27	SPDR SER TR	78464A649	481,097	$12.1M	0.86%
28	SPDR SER TR	78464A847	238,580	$10.1M	0.72%
29	SELECT SECTOR SPDR TR	81369Y100	111,861	$8.7M	0.62%
30	SPDR SER TR	78468R200	278,274	$8.5M	0.60%
31	SELECT SECTOR SPDR TR	81369Y506	95,521	$8.4M	0.59%
32	APPLE INC	AAPL	63,710	$8.3M	0.59%
33	DIMENSIONAL ETF TRUST	25434V203	303,190	$7.6M	0.54%
34	SELECT SECTOR SPDR TR	81369Y308	100,213	$7.5M	0.53%
35	VANGUARD SCOTTSDALE FDS	92206C870	95,895	$7.4M	0.53%
36	DIMENSIONAL ETF TRUST	25434V104	241,401	$6.5M	0.46%
37	SPDR SER TR	78468R853	169,705	$6.3M	0.44%
38	SPDR S&P 500 ETF TR	SPY	16,358	$6.3M	0.44%
39	DEERE & CO	DE	12,587	$5.4M	0.38%
40	VANGUARD INTL EQUITY INDEX F	922042742	56,481	$4.9M	0.34%
41	INVESCO EXCH TRD SLF IDX FD	IVZ	205,670	$4.8M	0.34%
42	SCHWAB STRATEGIC TR	808524854	93,471	$4.6M	0.33%
43	SELECT SECTOR SPDR TR	81369Y886	64,611	$4.6M	0.32%
44	ISHARES TR	464288885	52,153	$4.4M	0.31%
45	DIMENSIONAL ETF TRUST	25434V302	195,149	$4.3M	0.30%
46	DIMENSIONAL ETF TRUST	25434V500	82,827	$4.2M	0.30%
47	ISHARES TR	464288877	90,866	$4.2M	0.30%
48	INVESCO EXCH TRD SLF IDX FD	IVZ	179,146	$4.0M	0.28%
49	LILLY ELI & CO	LLY	9,853	$3.6M	0.26%
50	MICROSOFT CORP	MSFT	14,788	$3.5M	0.25%
51	INVESCO EXCH TRD SLF IDX FD	IVZ	159,949	$3.5M	0.25%
52	ISHARES TR	46434V407	84,466	$3.5M	0.24%
53	INNOVATOR ETFS TR	INHD	113,357	$3.3M	0.23%
54	INVESCO EXCH TRD SLF IDX FD	IVZ	146,093	$3.3M	0.23%
55	VANGUARD INDEX FDS	922908538	17,330	$3.1M	0.22%
56	INVESCO EXCH TRD SLF IDX FD	IVZ	145,499	$3.1M	0.22%
57	HOME DEPOT INC	HD	9,374	$3.0M	0.21%
58	EXXON MOBIL CORP	XOM	26,597	$2.9M	0.21%
59	DIMENSIONAL ETF TRUST	25434V815	115,023	$2.8M	0.20%
60	J P MORGAN EXCHANGE TRADED F	46641Q837	56,529	$2.8M	0.20%
61	VANGUARD BD INDEX FDS	921937819	37,868	$2.8M	0.20%
62	DIMENSIONAL ETF TRUST	25434V807	90,501	$2.8M	0.19%
63	NATIONAL STORAGE AFFILIATES	NSA-PB	72,200	$2.6M	0.18%
64	ISHARES INC	464286285	72,190	$2.5M	0.18%
65	WORLD GOLD TR	GLDW	67,889	$2.5M	0.17%
66	INNOVATOR ETFS TR	INHD	77,586	$2.3M	0.17%
67	INNOVATOR ETFS TR	INHD	77,131	$2.3M	0.16%
68	SPDR GOLD TR	GLD	12,664	$2.1M	0.15%
69	ISHARES TR	464287176	20,115	$2.1M	0.15%
70	INVESCO EXCH TRADED FD TR II	IVZ	107,276	$2.1M	0.15%
71	INVESCO EXCH TRADED FD TR II	IVZ	182,216	$2.0M	0.14%
72	ISHARES TR	46429B366	41,807	$1.9M	0.14%
73	VANGUARD INDEX FDS	922908363	5,418	$1.9M	0.13%
74	ISHARES TR	464287507	7,488	$1.8M	0.13%
75	ISHARES TR	46436E718	17,419	$1.7M	0.12%
76	SPDR SER TR	78464A359	26,779	$1.7M	0.12%
77	DIMENSIONAL ETF TRUST	25434V781	75,945	$1.7M	0.12%
78	INVESCO EXCH TRADED FD TR II	IVZ	65,534	$1.7M	0.12%
79	INVESCO EXCH TRADED FD TR II	IVZ	26,205	$1.7M	0.12%
80	SCHWAB STRATEGIC TR	808524300	29,737	$1.7M	0.12%
81	CHEVRON CORP NEW	CVX	8,965	$1.6M	0.11%
82	SCHWAB STRATEGIC TR	808524102	35,424	$1.6M	0.11%
83	AMAZON COM INC	AMZN	18,367	$1.5M	0.11%
84	VANGUARD INDEX FDS	922908512	11,260	$1.5M	0.11%
85	SPDR DOW JONES INDL AVERAGE	78467X109	4,515	$1.5M	0.11%
86	DIMENSIONAL ETF TRUST	25434V773	68,453	$1.5M	0.10%
87	VANGUARD BD INDEX FDS	921937835	20,188	$1.5M	0.10%
88	INVESCO EXCH TRADED FD TR II	IVZ	61,009	$1.4M	0.10%
89	SHERWIN WILLIAMS CO	SHW	5,895	$1.4M	0.10%
90	PROCTER AND GAMBLE CO	742718109	9,199	$1.4M	0.10%
91	ISHARES TR	464288414	11,779	$1.2M	0.09%
92	ISHARES TR	46435G672	25,812	$1.2M	0.09%
93	VANGUARD SPECIALIZED FUNDS	921908844	7,479	$1.1M	0.08%
94	VANGUARD INDEX FDS	922908736	5,324	$1.1M	0.08%
95	ARCHER DANIELS MIDLAND CO	ADM	12,185	$1.1M	0.08%
96	INNOVATOR ETFS TR	INHD	36,560	$1.1M	0.08%
97	WISDOMTREE TR	WT	52,903	$1.1M	0.08%
98	BERKSHIRE HATHAWAY INC DEL	BRK-A	3,497	$1.1M	0.08%
99	FIDELITY MERRIMACK STR TR	316188309	23,890	$1.1M	0.08%
100	WALMART INC	WMT	7,440	$1.1M	0.07%
101	JOHNSON & JOHNSON	JNJ	5,946	$1.1M	0.07%
102	AT&T INC	T-PC	55,343	$1.0M	0.07%
103	CME GROUP INC	CME	6,000	$1.0M	0.07%
104	CATERPILLAR INC	CAT	4,123	$987,874	0.07%
105	CONOCOPHILLIPS	COP	8,243	$972,759	0.07%
106	ISHARES TR	464287150	11,153	$945,845	0.07%
107	VANGUARD INDEX FDS	922908744	6,670	$936,373	0.07%
108	APPLIED MATLS INC	038222105	9,563	$931,272	0.07%
109	PEPSICO INC	PEP	5,129	$926,646	0.07%
110	ISHARES TR	464287499	13,565	$915,024	0.06%
111	FIDELITY MERRIMACK STR TR	316188200	18,833	$903,421	0.06%
112	ISHARES TR	46432F834	15,524	$898,554	0.06%
113	DIMENSIONAL ETF TRUST	25434V823	42,307	$894,793	0.06%
114	PFIZER INC	PFE	17,280	$885,431	0.06%
115	DUKE ENERGY CORP NEW	DUKB	8,578	$883,453	0.06%
116	ISHARES INC	46434G103	18,809	$878,401	0.06%
117	INNOVATOR ETFS TR	INHD	28,956	$865,495	0.06%
118	VANGUARD INDEX FDS	922908769	4,516	$863,467	0.06%
119	ISHARES TR	464289438	7,160	$862,995	0.06%
120	SPDR SER TR	78464A284	17,079	$836,359	0.06%
121	INNOVATOR ETFS TR	INHD	29,107	$825,183	0.06%
122	ALTRIA GROUP INC	MO	18,032	$824,265	0.06%
123	UNITEDHEALTH GROUP INC	UNH	1,540	$816,983	0.06%
124	ABBVIE INC	ABBV	4,990	$806,501	0.06%
125	BANK AMERICA CORP	060505104	24,335	$805,985	0.06%
126	BALL CORP	BALL	15,660	$800,852	0.06%
127	COSTCO WHSL CORP NEW	22160K105	1,738	$793,793	0.06%
128	SPDR SER TR	78468R101	25,746	$744,047	0.05%
129	ISHARES TR	464287721	9,959	$741,861	0.05%
130	LOCKHEED MARTIN CORP	LMT	1,505	$732,533	0.05%
131	VANGUARD MUN BD FDS	922907746	14,778	$731,383	0.05%
132	INVESCO EXCHANGE TRADED FD T	IVZ	2,968	$721,350	0.05%
133	FIRST TR VALUE LINE DIVID IN	33734H106	18,046	$720,217	0.05%
134	GENERAL MLS INC	370334104	8,502	$712,958	0.05%
135	NEXTERA ENERGY INC	NEE-PW	8,523	$712,523	0.05%
136	ISHARES TR	464289420	10,812	$702,456	0.05%
137	ISHARES TR	46429B697	9,326	$672,447	0.05%
138	ISHARES TR	464287226	6,908	$670,082	0.05%
139	FIRST TR EXCHNG TRADED FD VI	33740U778	37,260	$669,190	0.05%
140	NVIDIA CORPORATION	NVDA	4,563	$666,959	0.05%
141	VANGUARD MALVERN FDS	922020805	14,090	$658,184	0.05%
142	RAYTHEON TECHNOLOGIES CORP	RTX	6,511	$657,104	0.05%
143	ISHARES TR	464287309	10,793	$631,409	0.04%
144	ISHARES TR	46432F859	13,535	$628,591	0.04%
145	VICTORY PORTFOLIOS II	92647N824	9,975	$619,208	0.04%
146	INNOVATOR ETFS TR	INHD	21,725	$610,255	0.04%
147	WASTE MGMT INC DEL	94106L109	3,848	$603,755	0.04%
148	ISHARES TR	464288158	5,789	$603,684	0.04%
149	ABBOTT LABS	ABLZF	5,464	$599,976	0.04%
150	TESLA INC	TSLA	4,827	$594,661	0.04%
151	VANGUARD WORLD FDS	92204A702	1,859	$593,808	0.04%
152	PROSHARES TR	74348A467	6,535	$588,128	0.04%
153	VISA INC	V	2,828	$587,615	0.04%
154	VERIZON COMMUNICATIONS INC	VZ	14,688	$578,744	0.04%
155	ISHARES TR	46432F842	9,369	$577,535	0.04%
156	SCHWAB STRATEGIC TR	808524797	7,607	$574,701	0.04%
157	CSX CORP	CSX	18,532	$574,142	0.04%
158	STRATEGY SHS	STRD	29,232	$572,379	0.04%
159	LOWES COS INC	548661107	2,871	$572,055	0.04%
160	MCDONALDS CORP	MCD	2,124	$559,764	0.04%
161	PIMCO ETF TR	72201R833	5,510	$543,562	0.04%
162	INTERNATIONAL BUSINESS MACHS	INTR	3,837	$540,629	0.04%
163	SPDR SER TR	78464A367	23,764	$533,685	0.04%
164	INVESCO EXCHANGE TRADED FD T	IVZ	4,586	$533,541	0.04%
165	SEMPRA	SREA	3,271	$505,500	0.04%
166	DISNEY WALT CO	254687106	5,594	$486,048	0.03%
167	VANGUARD INTL EQUITY INDEX F	922042858	12,393	$483,080	0.03%
168	PIMCO ETF TR	72201R718	4,987	$470,113	0.03%
169	VANGUARD INDEX FDS	922908553	5,691	$469,474	0.03%
170	ISHARES TR	464289875	12,225	$464,672	0.03%
171	INVESCO EXCH TRADED FD TR II	IVZ	10,144	$444,652	0.03%
172	ISHARES TR	464287804	4,474	$423,483	0.03%
173	INVESCO EXCHANGE TRADED FD T	IVZ	2,995	$423,121	0.03%
174	VANGUARD WORLD FDS	92204A504	1,699	$421,682	0.03%
175	FIRST TR EXCHANGE-TRADED FD	33739Q408	7,045	$418,757	0.03%
176	COCA COLA CO	KO	6,509	$414,074	0.03%
177	AMPLIFY ETF TR	032108409	11,518	$413,035	0.03%
178	ISHARES TR	46434V647	18,175	$412,754	0.03%
179	INNOVATOR ETFS TR	INHD	13,465	$400,293	0.03%
180	FIRST TR EXCHANGE-TRADED FD	33739Q200	8,390	$397,773	0.03%
181	TORONTO DOMINION BK ONT	TORO	6,118	$396,205	0.03%
182	ISHARES TR	464287168	3,225	$389,026	0.03%
183	COMCAST CORP NEW	CCZ	11,078	$387,431	0.03%
184	ISHARES TR	464287200	990	$380,640	0.03%
185	INVESCO EXCHANGE TRADED FD T	IVZ	2,129	$379,597	0.03%
186	JPMORGAN CHASE & CO	VYLD	2,761	$370,286	0.03%
187	FORD MTR CO DEL	345370860	31,391	$365,081	0.03%
188	ISHARES TR	464287473	3,449	$363,318	0.03%
189	VANGUARD INDEX FDS	922908652	2,672	$355,002	0.03%
190	STRYKER CORPORATION	SYK	1,446	$353,537	0.03%
191	ISHARES TR	464288166	3,305	$351,751	0.02%
192	SAREPTA THERAPEUTICS INC	SRPT	2,690	$348,570	0.02%
193	ISHARES TR	464288620	7,078	$347,601	0.02%
194	ALPHABET INC	GOOG	3,919	$345,855	0.02%
195	INVESCO EXCH TRD SLF IDX FD	IVZ	5,153	$342,735	0.02%
196	ISHARES TR	464287481	4,098	$342,593	0.02%
197	AGILENT TECHNOLOGIES INC	A	2,288	$342,493	0.02%
198	ISHARES GOLD TR	IAU	9,853	$340,815	0.02%
199	DIMENSIONAL ETF TRUST	25434V609	7,710	$338,865	0.02%
200	INVESCO EXCHANGE TRADED FD T	IVZ	1,973	$336,518	0.02%
201	TRUIST FINL CORP	89832Q109	7,750	$333,490	0.02%
202	DIMENSIONAL ETF TRUST	25434V708	13,671	$331,954	0.02%
203	ALPHABET INC	GOOG	3,686	$327,059	0.02%
204	PACER FDS TR	69374H881	7,024	$324,880	0.02%
205	HP INC	HPQ	12,028	$323,212	0.02%
206	IDEX CORP	45167R104	1,410	$321,945	0.02%
207	ISHARES TR	464287655	1,846	$321,869	0.02%
208	VANGUARD INDEX FDS	922908629	1,544	$314,699	0.02%
209	SPDR SER TR	78464A292	9,348	$306,814	0.02%
210	UNION PAC CORP	UNP	1,448	$299,871	0.02%
211	INNOVATOR ETFS TR	INHD	9,330	$296,321	0.02%
212	CONSOLIDATED EDISON INC	ED	3,077	$293,311	0.02%
213	ISHARES TR	46432F396	1,999	$291,789	0.02%
214	GENUINE PARTS CO	GPC	1,659	$287,853	0.02%
215	ISHARES TR	46429B663	2,757	$287,470	0.02%
216	OGE ENERGY CORP	OGE	7,182	$284,048	0.02%
217	INVESCO EXCHANGE TRADED FD T	IVZ	4,042	$279,223	0.02%
218	VANGUARD INDEX FDS	922908751	1,518	$278,765	0.02%
219	SOUTHERN CO	SOMN	3,806	$271,847	0.02%
220	ADVANCED MICRO DEVICES INC	AMD	4,184	$270,998	0.02%
221	SPDR SER TR	78468R622	2,959	$266,310	0.02%
222	FIDELITY COVINGTON TRUST	316092204	4,689	$265,773	0.02%
223	INVESCO EXCH TRADED FD TR II	IVZ	6,006	$261,709	0.02%
224	CISCO SYS INC	CSCO	5,482	$261,186	0.02%
225	CAPITAL GROUP FIXED INCOME E	14020Y102	11,547	$257,274	0.02%
226	CHURCH & DWIGHT CO INC	CHD	3,168	$255,372	0.02%
227	CVS HEALTH CORP	CVS	2,697	$251,371	0.02%
228	BRISTOL-MYERS SQUIBB CO	CELG-RI	3,407	$245,162	0.02%
229	FIDELITY COVINGTON TRUST	316092840	6,520	$243,224	0.02%
230	VANGUARD SCOTTSDALE FDS	92206C664	3,404	$239,539	0.02%
231	SCHWAB STRATEGIC TR	808524409	3,620	$238,992	0.02%
232	AMERICAN EXPRESS CO	AXP	1,606	$237,318	0.02%
233	SCHWAB STRATEGIC TR	808524805	7,220	$232,556	0.02%
234	ISHARES TR	464288679	2,105	$231,382	0.02%
235	ISHARES TR	46435G425	2,722	$230,690	0.02%
236	VANGUARD SCOTTSDALE FDS	92206C706	3,942	$230,528	0.02%
237	SPDR SER TR	78468R606	10,318	$230,508	0.02%
238	SPDR SER TR	78468R663	2,520	$230,504	0.02%
239	WELLS FARGO CO NEW	949746101	5,570	$230,020	0.02%
240	SPDR SER TR	78464A664	7,702	$223,844	0.02%
241	SCHWAB STRATEGIC TR	808524706	9,276	$219,567	0.02%
242	ISHARES TR	464287887	2,014	$217,653	0.02%
243	INVESCO EXCHANGE TRADED FD T	IVZ	1,355	$215,082	0.02%
244	PRUDENTIAL FINL INC	PUKPF	2,152	$214,118	0.02%
245	INTEL CORP	INTC	8,022	$212,045	0.02%
246	ISHARES TR	46434V860	4,193	$211,369	0.01%
247	INVESCO EXCH TRADED FD TR II	IVZ	1,998	$210,469	0.01%
248	GENERAL ELECTRIC CO	369604301	2,481	$207,914	0.01%
249	DTE ENERGY CO	DTK	1,753	$206,030	0.01%
250	VANGUARD WHITEHALL FDS	921946406	1,896	$205,216	0.01%
251	ISHARES TR	464288810	3,896	$204,816	0.01%
252	STARBUCKS CORP	SBUX	2,060	$204,436	0.01%
253	GLOBAL X FDS	37954Y483	12,620	$200,784	0.01%
254	MACATAWA BK CORP	554225102	15,517	$171,153	0.01%
255	AMPLIFY ETF TR	032108847	14,154	$164,902	0.01%
256	NORWEGIAN CRUISE LINE HLDG L	NCLH	10,523	$128,802	0.01%
257	CION INVT CORP	17259U204	10,265	$100,084	0.01%
258	ENSERVCO CORP	29358Y201	58,404	$95,199	0.01%
259	KNOW LABS INC	499238103	14,000	$22,400	0.00%
260	JOUNCE THERAPEUTICS INC	481116101	12,005	$13,326	0.00%
261	IMPAC MTG HLDGS INC	45254P508	13,330	$2,274	0.00%